In a demonstration of its commitment to customer satisfaction and community engagement, Ibom Air successfully executed a comprehensive Valentine’s Day campaign, aptly christened “Fly for Love” – an initiative which underscores the airline’s dedication to catering to its customers.
As an act of Corporate Social Responsibility (CSR), the campaign’s operational framework was anchored on three primary pillars: customer appreciation, community outreach, and social impact.
Sources say Ibom Air’s objective was to create a memorable and immersive experience for passengers while fostering a positive social impact. To achieve this, the airline deployed a range of interventions, including the distribution of Valentine’s Day-themed amenities, such as premium chocolates and bespoke greeting cards, to passengers across its network.
A key differentiator of Ibom Air’s campaign was the reward of an all-expense-paid trip for a couple who had never flown before, thereby giving them a memorable travel experience.
In demonstration of its corporate social responsibility (CSR) ethos, Ibom Air partnered with the Medical Women’s Association of Nigeria (MWAN), Akwa Ibom State Chapter, to support cancer awareness through a 10-kilometre “United by Unique” Cancer Power Walk. This event, which brought together health advocates, survivors, and members of the public, served as a powerful testament to the airline’s dedication to promoting community health and well-being.
According to the airline, the “Fly for Love” campaign was designed to underscore a fundamental truth: “Love is not only spoken, it is shown.” By translating this ethos into tangible actions, the airline has reinforced its position in the Nigerian aviation sector, while also demonstrating its commitment to customer satisfaction, community engagement, and social responsibility.
